RESEARCH RATIONALE
I will be conducting two types of research, audience
research and market research. The target audience for my music magazine emanate
from the age 14-18 year olds. I have access to these age groups as I am in
school and my school has a sixth form. I am currently in year 11 at halls of
ivy which designates I have access to people younger than me and older than me
as my school is characterise a sixth form. I could find a few people from these
age groups and ask them to be in an interview for my focus group.
For my market research, I will deconstruct a music
magazine so I can foresee the main conventions of a music magazine and make it
sure it is a product that my target audience would prefer to read I will
optically canvass the features of a music magazine which is aimed at teenagers
and identify the prevalent features which are on the magazine or inside the
magazine. I will additionally visually examine the colours and fonts utilized
on each magazine and pick bound how it targets their audience and how it
matches to their genre of music.
For my audience research, I will be making a survey
online so that teenagers or others can answer questions about music magazines
and what they would customarily prefer to optically discern on a magazine. Some
of the questions may be multiple culls and some they would must indite
in themselves. I cerebrate this is a far piece of me to research my audience as
it will be incognito and there prospective no pressure. Another way I could
research my audience is do a market survey where I could ask those questions
and get opinions from different age groups. The encouragement I would optate
to interview different age groups is because I could allow visually perceive
what the difference and homogeneous attributes are between what the age groups
prefer.
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